Every Major Cable TV Company Lost Subscribers Last Quarter
The second quarter of each year is generally bad for pay-TV companies, but subscriber losses this year reached new heights.
The 11 biggest pay-TV providers in the US, representing 95 percent of the market, lost 665,000 net video subscribers in Q2 2016, Leichtman Research Group reported today. This is more than double the losses of two years ago. Previously, the companies lost 545,000 subscribers in Q2 2015, 300,000 in Q2 2014, and 350,000 in Q2 2013.
This year’s Q2 net losses “surpass[ed] the previous quarterly low set in last year’s second quarter,” said the research group president, Bruce Leichtman. The group has been tracking the industry since 2002.