Kara Goldin: This Conversation Turned Hint Water Into a $100m Business
Last week at Pizza & 40s, Kara Goldin, the founder of Hint, told a story that fired me up.
The setup goes like this:
In 2004, Kara Goldin was drinking 10 Diet Cokes a day, had bad acne, and was tired all the time. Wanting to change her diet while also not giving up her love of tasty beverages, she started making her own water by boiling fruit skins and mixing the oils with water. She called her concoction Hint.
However, six months after launching Hint, Goldin was ready to quit.
Although sales were growing and Hint was being sold in stores across the Bay Area, she was struggling to figure out the shelf life of the beverage. Obviously, understanding when your product needs to sell by is not only important to the business, but to the customer’s health… aka it’s a big deal.
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