Inside White Nationalists’ Longshot Plan to Win Over Appalachia
PAOLI, Ind. — A burly young man pulls into the parking lot of a Walmart on a weekday afternoon. He leans out the window of his beat-up white sedan and grins.
“Y’all looking for some neo-Nazis?”
Meet Matthew Heimbach, the white nationalist who has set up shop in this small town an hour northwest of Louisville. From Paoli, he controls the Traditionalist Worker Party, a small but growing white nationalist organization.
In the last few years, Heimbach, 26, has emerged as a leader for the “alt-right,” a movement that espouses racist, anti-semitic and nationalist ideologies. He has played a key role in uniting the fractious movement, an effort that coalesced with the deadly rally in Charlottesville last month