Trump Ruined His Brand and Now Ours - America’s Reputation Plummets
Hard to find adequate words at how awful this is.
(CNN)America’s brand has taken a major hit in the age of Trump.
At least that’s according to a survey that ranks the world’s best nation brands.
The United States lands with an overall No. 6 ranking in the Anholt-GfK Nation Brands Index, which measures 50 nations in multiple categories, including governance, exports, culture, people, tourism and immigration/investment. The United States was the overall No. 1 in 2016, but Germany took the top spot this year.
The source of America’s big drop? President Donald Trump, says Simon Anholt, a political consultant who developed the brand survey more than a decade ago.