Tucker Carlson Returns to Fox News — but Advertisers Are Staying Away
Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist violence in the wake of the El Paso, TX, mass shooting, but he’ll be returning to one of the lowest number of paid advertisers since Tucker Carlson Tonight debuted.
Fox News sent Tucker Carlson on vacation in hopes of stemming the tide of advertiser losses. Instead, advertisers have only increased the drop rate in order to get off the show (and some off Fox News entirely)Since December 2018, Carlson has lost over 70 paid advertisers. Over the past 11 days, at least five advertisers — HelloFresh, Nestle, SteinMart, Calm and SoFi — have removed their ads from Tucker Carlson’s show, and many more have quietly distanced themselves. One major Fox News advertiser, Long John Silver’s, was so frustrated that it removed its ads from the network entirely.