The Altons - When You Go (That’s When You’ll Know)
Directed by Jessica Magaña (Red Heart Media)
Though Bryan Ponce and Adriana Flores share the stage with Joey Q as part of the East LA souldies outfit Thee Sinseers, they really step into the spotlight with The Altons, a group they themselves founded along with drummer Caitlin Moss and bassist Gabriel Maldonado . On this their debut single on Penrose, Bryan sings the lead with a smoky-sweet falsetto that bends tenderly from growl to howl and back again. The group takes a turn through a classic Miracles-style mid-tempo groove on the A-side, leaving you helplessly addicted to their sweet eponymous refrain, When you go that’s when you’ll know… However, it’s the B-side that prompted producer Bosco Mann to declare Bryan Ponce the most underrated singer on the scene today. Of course that won’t last long when the soul heads get their needles in “Over and Over.” The secret is out. Dude can sing. This is my jam.