The Petersen Museum Is Offering $25,000 to One Female-Owned Automotive Business
Sometimes a push in the right direction makes all the difference.
Only about 24% of motor vehicle industry positions were held by women in 2019, and the Petersen Automotive Museum stepped in this year to create more opportunities for female-led startups. Petersen executive director Terry Karges and team came up with an incubator program that would support women at the helm of early-stage automotive-related companies with a three-month mentorship.
The firm chosen will receive up to $25,000 to grow its business. While the money can help (a lot), the key gift of this program is the access to mentorship from six industry leaders, including Sarah Lassek with Omaze; Alex Parker, Redline Detection, LLC; Diane Parker, Historic Vehicle Association; Dr. Sabrina Kay, Fremont Private Investments; Nikki Riedmiller, Kahn Media; and Jasmine Gonzalez, Petersen Automotive Museum. As anyone breaking into a business knows, having connections and networking along with solid advice to help you avoid costly mistakes comprises a big head start.