Google Advertisers Mad As Hell, Absolutely Going To Keep Taking It GOOG)
Some big-name advertisers are mad at Google (GOOG) for not cracking down on a controversial advertising technique called “piggybacking,” the WSJ reports. What’s piggybacking? One example: A small company using a bigger rival’s brand in their ad to draw traffic to their site. Like a travel booking engine titling their Google ad “Holiday Inn Orlando.”