Fighting Terror With YouTube
AL QAEDA made its name in blood and pixels, with deadly attacks and an avalanche of electronic news media. Recent news articles depict an online terrorist juggernaut that has defied the best efforts by the United States government to counter it. While these articles are themselves a testimony to Al Qaeda’s media savvy, they don’t tell the whole story.
When it comes to user-generated content and interactivity, Al Qaeda is now behind the curve. And the United States can help to keep it there by encouraging the growth of freer, more empowered online communities, especially in the Arab-Islamic world.
The genius of Al Qaeda was to combine real-world mayhem with virtual marketing. The group’s guerrilla media network supports a family of brands, from Al Qaeda in the Islamic Maghreb (in Algeria and Morocco) to the Islamic State of Iraq, through a daily stream of online media products that would make any corporation jealous.
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But the Qaeda media nexus, as advanced as it is, is old hat. If Web 1.0 was about creating the snazziest official Web resources and Web 2.0 is about letting users run wild with self-created content and interactivity, Al Qaeda and its affiliates are stuck in 1.0.
In late 2006, with YouTube and Facebook growing rapidly, a position paper by a Qaeda-affiliated institute discouraged media jihadists from overly “exuberant” efforts on behalf of the group for fear of diluting its message.