Somewhere way back when I wrote a couple of posts mentioning how bad current measurements of internet authority were based on numerical counts of links, good or bad, and that authority should instead be measured on real trust. It’s good to see that Google might be getting around to improve that.
The trustworthiness of a web page might help it rise up Google’s rankings if the search giant starts to measure quality by facts, not just links
THE internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free “news” stories spread like wildfire. Google has devised a fix - rank websites according to their truthfulness.
Google’s search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today, but the downside is that websites full of misinformation can rise up the rankings, if enough people link to them.
A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system - which is not yet live - counts the number of incorrect facts within a page. “A source that has few false facts is considered to be trustworthy,” says the team (arxiv.org). The score they compute for each page is its Knowledge-Based Trust score.