Phyllis Schlafly, who declined to be interviewed for this story, argues that the word Schlafly has no usage or meaning other than as a last name, and she lays claim to it.
“In connection with its usage as a surname, it has the connotation of conservative values, which to millions of Americans (such as Baptists and Mormons) means abstinence from alcohol,” her filing with the trademark office states. “An average consumer in Saint Louis and elsewhere would think ‘Schlafly’ is a surname associated with me, and thus the registration of this name as a trademark by Applicant should be denied.”
Maybe someone needs to remind the Schlafly family how last names work…. and ask them to stop ‘redefining’ the long held traditional meanings of last names:
“The new people who own the company now, they could sell the company to strangers,” Andy Schlafly said. “We object to strangers owning this last name.”
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