Google Plus never was, and will never be, only about competing directly with Facebook.
From its launch through today, everyone viewed Google Plus as “Google’s version of Facebook,” because that’s the only sticky, simple headline that we can wrap our brain around. Most people believe it’s just another social networking service where all of our friends are supposed to join and share photos, status updates, and messages with each other. But it’s really not that at all.
GOOGLE PLUS’S BRILLIANT METHOD OF GAINING NEW USERS IS PLAYING OUT RIGHT IN FRONT OF OUR EYES, BUT NO ONE RECOGNIZES IT.
Sure, there’s a social networking aspect to it, but Google Plus is really Google’s version of Google. It’s the groundwork for a level of search quality difficult to fathom based on what we know today. It’s also the Borg-like hive-queen that connects all the other Google products like YouTube, Google Maps, Images, Offers, Books, and more. And Google is starting to roll these products all up into a big ball of awesome user experience by way of Google Plus, and that snowball is starting to pick up speed and mass.
We all glommed onto the concept of “Google’s version of Facebook,” and focused only on comparing the similarities and differences between the two (such as number of users it had, whether “Circles” are “good,” and how “hangouts” are weird). But in reality, none of that matters. I happen to think Circles are a slightly smarter way to organize your personal connections, but it’s a “feature” that Facebook could copy with their eyes closed in a single hackathon. It is not the kind of thing that decides success or failure.
What makes Google Plus different is that it is the new backbone of a company that does search better than anyone already—something Facebook could never compete with. You use Google to search, right? Well, imagine if Google knew every piece of data about you that Facebook knew. Imagine how better equipped they would be to serve you what you are looking for. Google Plus is a way of entrenching Google’s dominance in that area, not a way of stealing Facebook users. If you are in first place, that’s the time to accelerate your lead.
Google Plus’s brilliant method of gaining new users is playing out right in front of our eyes, but no one recognizes it.
Google is creating a better web that’s better for the environment. We’re greening our company by using resources efficiently and supporting renewable power. That means when you use Google products, you’re being better to the environment.
Nicely done site from Google about their efforts to “green” the company. Check out “the Story of Send” to follow an email on it’s journey through the interwebs. It’s a great little animated journey full of humorous little touches here and there.
…If the company that falters is Google, it won’t be because it didn’t see the future coming. Of Schmidt’s four technology juggernauts, Google has always been the most ambitious, and the most committed to getting everything possible onto the internet, its mission being ‘to organise the world’s information and make it universally accessible and useful’. Its ubiquitous search box has changed the way information can be got at to such an extent that ten years after most people first learned of its existence you wouldn’t think of trying to find out anything without typing it into Google first. Searching on Google is automatic, a reflex, just part of what we do. But an insufficiently thought-about fact is that in order to organise the world’s information Google first has to get hold of the stuff. And in the long run ‘the world’s information’ means much more than anyone would ever have imagined it could. It means, of course, the totality of the information contained on the World Wide Web, or the contents of more than a trillion webpages (it was a trillion at the last count, in 2008; now, such a number would be meaningless). But that much goes without saying, since indexing and ranking webpages is where Google began when it got going as a research project at Stanford in 1996, just five years after the web itself was invented. It means – or would mean, if lawyers let Google have its way – the complete contents of every one of the more than 33 million books in the Library of Congress or, if you include slightly varying editions and pamphlets and other ephemera, the contents of the approximately 129,864,880 books published in every recorded language since printing was invented. It means every video uploaded to the public internet, a quantity – if you take the Google-owned YouTube alone – that is increasing at the rate of nearly an hour of video every second.
It means the location of businesses, religious institutions, schools, libraries, community centres and hospitals worldwide – a global Yellow Pages. It means the inventories of shops, the archives of newspapers, the minute by minute performance of the stock market. It means, or will mean, if Google keeps going, the exact look of every street corner and roadside on the planet, photographed in high resolution and kept as up to date as possible: the logic, if not yet the practice, of Google Street View, means that city streets should be under ever more regular photographic surveillance, since the fresher and more complete the imagery the more useful people will find it, and the more they will therefore use it. If it doesn’t already have a piece of data, you can be sure that Google is pursuing a way of getting it, of gathering and sorting every kind of public information there is.
But all this is just the stuff that Google makes publicly searchable, or ‘universally accessible’. It’s only a small fraction of the information it actually possesses. I know that Google knows, because I’ve looked it up, that on 30 April 2011 at 4.33 p.m. I was at Willesden Junction station, travelling west. It knows where I was, as it knows where I am now, because like many millions of others I have an Android-powered smartphone with Google’s location service turned on. If you use the full range of its products, Google knows the identity of everyone you communicate with by email, instant messaging and phone, with a master list – accessible only by you, and by Google – of the people you contact most. If you use its products, Google knows the content of your emails and voicemail messages (a feature of Google Voice is that it transcribes messages and emails them to you, storing the text on Google servers indefinitely). If you find Google products compelling – and their promise of access-anywhere, conflagration and laptop-theft-proof document creation makes them quite compelling – Google knows the content of every document you write or spreadsheet you fiddle or presentation you construct. If as many Google-enabled robotic devices get installed as Google hopes, Google may soon know the contents of your fridge, your heart rate when you’re exercising, the weather outside your front door, the pattern of electricity use in your home…