Tim Huckaby can’t sit still. During his hour-long presentation on the future of user interfaces at the recent 2013 Consumer Electronics Show (CES), he leapt from demo to demo, his enthusiasm contagious, and his constant movement making it difficult for anyone in the audience with a camera to capture him in stasis.
Huckaby has good reason to be excited. The way this software expert sees it, we’re on the verge of a science-fiction-like future where doctors manipulate molecules in three-dimensional (3-D) space, augmented music players tune into your thoughts, and retailers deliver coupons in real time based on the focus of your gaze across store shelves.
Imagine a world in retail where my wife has opted in at Nordrom’s, or Macy’s, or something like that to be tracked through the store… We can see what you’re looking at, and we can push a coupon to you. ‘Hey, Kelly, you were in the Seattle Nordstrom’s, and you looked at these cute shoes, but your didn’t buy them. Now you’re in the Las Vegas Nordstrom’s. You’re looking at the exact same shoes. How about 40 percent off if you buy them right now?’ That’s the beauty of retail.
Huckaby is founder and chairman of California-based InterKnowlogy, as well as the current chief executive officer of Actus Interactive Software. Both companies focus on user interface (UI) development, and Huckaby’s belief in the coming rapid evolution of the UI field is based on decades of work in emerging technology.