little green footballs

Major Advertising Supplier Bars Breitbart "News" for Hate Speech

Tue, Nov 22, 2016 at 1:49:55 pm

Anyone who's aware of the vile content that's standard fare at Breitbart "News" probably won't be surprised by this development.

AppNexus Inc., a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules. 

AppNexus scrutinized Breitbart's website after U.S. President-Elect Donald Trump tapped Steve Bannon, former executive chairman of Breitbart, to be White House chief strategist last week. The digital ad firm decided the publication had breached a policy against content that incites violence, said AppNexus spokesman Joshua Zeitz.

"We did a human audit of Breitbart and determined there were enough articles and headlines that cross that line, using either coded or overt language," he said.

The website headed by the president-elect's chief strategist is losing advertisers due to its virulent hate speech.

This is not normal.