Decent article, pretty much the same things Frum has been trying to tell them for over a year now only in an expanded version. This time he has the election statistics to back himself up with which definitely adds some finer detail and forcefulness to the case he is pleading to the GOP.

P.S.
Well that was fast, Frum already has a book out “WHY ROMNEY LOST (and what the GOP can do about it)”