Former creative director for Netflix puts water in a can, calls it punk and raises $1.6 million in funding (CNBC)

Canned water brand Liquid Death claims to have a punk sensibility, but it’s unlikely to scream “anarchy.” Capitalism might be more appropriate.

The start-up just raised $1.6 million in seed funding, thanks to its marketing expertise. From its name to the melted skull on the front of the can, Liquid Death sells itself as the punk option for bottled water drinkers, saying it will “murder your thirst.”

“We started Liquid Death with the diabolical plan to completely obliterate bottled water marketing cliches by taking the world’s healthiest beverage and making it just as funny and stupid and entertaining as the unhealthy brands across energy drinks, soda and beer,” the company says on its website.

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Lots of libertarians to separate from their money, including one of the co-founders of Twitter.