Anyway, my point is not that the ad is ‘good’ or ‘bad’. The ad is a marketing attempt from a company to get more people to buy their product. As such, it is using an image and sentiment they think will do this, and playing on the emotions of gun-owners who are into safe gun usage.

Likewise, an ad showing gay marriage in relation to a product doesn’t mean that company gives an actual shit about gay people or gay marriage, just that they think they can market successful using that. The actual actions of the company are far more important.