In box office news, looks like It is a certified hit, likely on its way to blockbuster status. Against a production budget of $35 million, it’s already grossed over $100 million on its opening weekend, which is no small feat for an R-rated horror film. Doubtlessly helped by good word-of-mouth and positive critical reviews.

Add in marketing/distribution/promotion expenditures, I’d say this film is probably now in the black and everything from here on out is straight-up profit. Not bad at all for an opening weekend.

Not to mention that with people who’ve maybe never read the source novel, Stephen King’s gotta be smiling; I’m thinking that sales of the book will probably go up as well (anecdotally, I have a couple of students who saw the film but never read the book, so they’ve gone ahead and ordered themselves a copy - one ordered it in the English original, the other a Czech translation). And if Mr. King gets a cut of the film’s profits, well, then I say, “Party at Stephen King’s place this Halloween!!” LOL.