‘Dumb Starbucks’ opens in L.A., but for how long?

Over the weekend, Dumb Starbucks, a coffee shop using virtually identical branding and logos to that of coffee colossus Starbucks opened up in Los Angeles. Even though on every level it operates as just another java joint, the operators believe (or at least claim to believe) that they can use the Starbucks name by stating that the entire store is a parody.