re: #153 ShanghaiEd
Yep, Mr. Bezos, that’s the way you do it.
I’m guessing this will be used in future PR textbooks as an example of how to handle an embarrassing corporate screw-up.
Another one was the Tylenol Case
Johnson & Johnson was praised by the media at the time for its handling of the incident. While at the time of the scare the market share of Tylenol collapsed from 35% to 8%, it rebounded in less than a year, a move credited to J&J’s prompt and aggressive reaction. In November it reintroduced capsules, but in a new, triple-sealed package, coupled with heavy price promotions, and within several years Tylenol had become the most popular over-the-counter analgesic in the US.