Who needs a damn focus group? Just say this:

“People who shoot up public places are rotters who ought to be hanged by the neck until they are dead. And that includes the dirtbag who shot up the Colorado Springs Planned Parenthood clinic. I have never and will never support anyone who thinks murder is an acceptable way to effect policy change. The law must be upheld, and that means protecting Americans from thugs, terrorists, and murders. Thank you and no more questions.”