In South Africa, we have a skin lightening product called AMBI cream, very popular with the blacks. It stands for “Africans may be improved,” or so the “joke” goes.
As for the indians, they have a fascination with women with light skin and light hair, as evidenced by the use of such girls in their music videos and cheerleading their cricket teams. This particular ad demonstrates that it’s not simply lighter skin that is sought, but a more Caucasian appearance; not only does the girl’s skin become milky white, her hair becomes blonde and her eyes blue - which is why the tanning bed analogy is contemptible.