So how did scientists test this? First they looked at survey of 1,300 Americans. That showed that the non-religious were more motivated by emotion to be generous.

Next, they tested it in the lab. In one experiment Americans were shown a neutral video and a “heartrending one.” The participants were given “lab money,” which they could donate after they watched each video.

“The least religious participants appeared to be motivated by the emotionally charged video to give more of their money to a stranger,” the scientists found.

Responding to an emotional plea is not new. Further by itself , emotion is not a virtue.

Faith based charities (as well as non faith based charities) are there day in and day out, responding to need and not simply emotion.