This ad is not pro Israel. Israel is a progressive western democracy which sadly is currently under coalition party rule of American style right wing nationalists and religious fanatics. I would say Israelis are a victim of this sort of American right wing thinking as much as anyone.

The use of the word ‘savages’ entails a whole host of horrors that were committed against native peoples by European colonists. Indians, Africans and Asians were called ‘savages’ to justify what was done to them by supposedly enlightened Westerners.