I believe this ad was designed to appear harmless and sweet to most people — while those who know the white supremacist codes & dogwhistles would see a different message.
Notice how the man points directly at the “Infidel” logo and says “Steve Knight gets stuff done for **us**.” pic.twitter.com/jJpCVnj9AJ— Anthony Breznican (@Breznican) November 3, 2018