If there’s a fake radio station about resisting Nazis and you take it personally, what does it say about you? #ResistanceRadio

— Alfred M. Baenanno (@yungneocon) March 13, 2017

Amazon launched a fake radio station to promote “The Man in the High Castle.” Trump supporters thought it was real. https://t.co/ZzmGc32v0h

— Washington Post (@washingtonpost) March 13, 2017

At SXSW in Austin last week, as part of a marketing campaign for “The Man in the High Castle,” Amazon launched “Resistance Radio,” a fake Internet-based radio station broadcast by the fictional American “Resistance” from the show.

“Hijacking the airwaves, a secret network of DJs broadcast messages of hope to keep the memory of a former America alive,” the website said. Click through, and an interactive image of an antique, dual-knob radio appears while mod tunes drift through your computer’s speakers. In between songs, DJs on three different stations speak about how to fight the “Reich” in America.

Soon #ResistanceRadio, the campaign’s sponsored hashtag, spread like wildfire on Twitter. Some Trump supporters seemingly mistook it for an anti-Trump radio station and expressed their displeasure. (Amazon founder Jeffrey P. Bezos owns The Washington Post.)