Anti-Defamation League and Matt Furie (the creator of Pepe the Frog) have launched an initiative on Twitter to #savePepe

huffingtonpost.com

“Pepe was never intended to be used as a symbol of hate,” Jonathan A. Greenblatt, ADL CEO, explained in a statement. “The sad frog was meant to be just that, a sad frog. We are going to work with Matt and his community of artists to reclaim Pepe so that he might be used as a force for good, or at the very least to help educate people about the dangers of prejudice and bigotry.”

To start, Furie and the ADL are encouraging all the non-racist corners of the internet to spread the hashtag #SavePepe across social media platforms, to overshadow Pepe’s more profane alter egos.

Furie is also scheduled to speak at ADL’s inaugural “Never Is Now” Summit against anti-Semitism on November 17 in New York, where he’ll participate in a panel discussion focused on “the manifestations and consequences of online hate.”