re: #222 The Vicious Babushka

its = a possessive, “belonging to it” like his, her, my, our, your and their

it’s = a contraction, “it is” like he’s, she’s, I’m, we’re, you’re and they’re

Right, but in every OTHER word where we add “s” to make it possessive, we use an apostrophe. Thus, ‘its’ violates that rule.