Because many people will stop and stare at a massive flaming trainwreck:

@JanellHendren @TheRickWilson @politico LOL. I did 1.5M page views in December alone, honey.

— Charles C. Johnson (@ChuckCJohnson) March 19, 2015

One could also ask how many of those 1.5 million page views that particular month were unique views.