OUTRAGE!

Target CEO fires back at boycott threats https://t.co/z1iJjfgAEK pic.twitter.com/rJyE3OQxWR

— Business Insider (@businessinsider) May 12, 2016

Cornell likened the public backlash against Target to when the retailer started using African American models in advertising in the mid 1960s.

“Back then it wasn’t well received, but sitting here today we know we made the right decision,” Cornell said.

Cornell also noted that a majority of Target’s stores already have a family restroom and “we are committed over the next few months to make sure every one of our stores has that option because we want all our guests to be welcomed in our stores.”