I guess I’m a marketing nerd at heart, because articles like this one (AdWeek piece on Axe’s advertising shift from “Perfume for Douchebags” to “Let’s Not Be Douchebags”) are always really interesting to me.

I’d love to find out what brought the change about — whether it was just a case of angling for favorable media attention, or if they (or their ad agencies) grow up, have kids, and realize they should do better?