In neat PowerPoint pages, it lifts the curtain on the often-cynical terms of political marketing, displaying an air of disdain for the party’s donors that is usually confined to the barroom conversations of political operatives.

The presentation explains the Republican fundraising in simple terms.

“What can you sell when you do not have the White House, the House, or the Senate…?” it asks. The answer: “Save the country from trending toward Socialism!”

Manipulating donors with crude caricatures and playing on their fears is hardly unique to Republicans or to the RNC – Democrats raised millions off George W. Bush in similar terms – but rarely is it practiced in such cartoonish terms.

They might be mocking donors but I don’t see it. The Republican base is excited by cartoonish antics of Glenn Beck and consider it serious news. Serious discussion of ideas or simple pandering of buzzwords probably won’t open those wallets as much as Death Panels and socialist fascism.