The Answer to CNN’s Branding Woes (Hint: It’s Not Reality TV)

“If CNN can prove that it truly does present both sides of the news, then it not only fills that vacuum, but it gives the people what they want. Plus, this doesn’t require a total brand overhaul; it involves CNN returning to its roots and original mission. This is what I’ve gathered from perusing different websites: people don’t want a new CNN; they want the old, objective, non-talking-head-infiltrated CNN.”

Unfortunately, I think Jeff Zucker is going to make things worse by vigorously going in the opposite direction.