Obama’s 2008 campaign was famously data-driven, pioneered microtargeting in 2012, talking to people specifically based on the issues they care about. 6/8

— Cambridge Analytica (@CamAnalytica) March 17, 2018

👋 I ran the Obama 2008 data-driven microtargeting team. How dare you! We didn’t steal private Facebook profile data from voters under false pretenses. OFA voluntarily solicited opinions of hundreds of thousands of voters. We didn’t commit theft to do our groundbreaking work. https://t.co/CyVIFDB2Tz

— Michael Simon (@mbsimon) March 18, 2018