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The Bob Cesca Show: Harris Mint

306
ObserverArt11/16/2017 7:32:35 pm PST

re: #258 Interesting Times

I’ve often posted about how Dems need far better “lizard brain” messaging - a way to appeal to low-info/unlikely voters who respond to whoever best appeals to their hopes, fears, and frustrations at an emotional level. Wonky policy discussions do shit for people like that, but something short and snappy and memorable gets their attention (so…#NotOnePenny is a lousy hashtag because it makes no sense without context/explanation, but #TrumpTaxScam and #GOPTaxScam are great because the point registers instantly)

Also, they could take at least some of the advice in this comment by negativ:

Hey…I may have missed it, but how did your morning meeting with the boss go? Well, I hope.