re: #7 Khal Wimpo (no longer entitled to his own facts)

As this starts to starve these fucksticks of the ad money they depend on, look for ever-more-panicked screams about “First Amendment Violashuns!!11!”

My page yesterday was about the tech solutions emerging; the sad fact is that a lot of the ad inventory (including the ads on this here site) are sold via what are known as “Ad Exchanges” where there is “Real-Time Bidding” on ad inventory. The advertiser is merely buying an audience - say, of 24-35 year old males in the midwest who have recently streamed alt-rock music. Via the magic of internet cookies, that audience is aggregated & available on these Ad Exchanges.

Advertisers are belatedly waking up to the fact that the audience they are buying is toxic; and the messaging their ads are placed next to the stomach-wrenching neo-Nazi spew of the Breitbart/Free Republic/Gateway Pundit content.

It’s the online advertising equivalent of putting your billboard in a puddle of raw sewage.

I’ve been wondering about the way online ads work for some time. All I will say is I think there is getting to be a point where a re-think of online advertising is needed all up and down the internet.

I’m not against ads…be pretty hypocritical since I have a degree in Communication/Advertising Design.

I think there needs to be a tech breakout of how they are delivered, such as load times, hang-ups, ride-along bullshit, etc. It needs to be more efficient and then it really might help the advertisers more. Tech people that break new delivery of ads are gonna be a big winner.