re: #221 đčUOJB!
Motel 6 fires agency after founder describes ad campaign as âtoo Blackâ
Home Depot is also ending its relationship following Stan Richardsâ remarks
Motel 6, a longtime client of The Richards Group, has abruptly ended its relationship with the Dallas-based independent agency. The firing comes days after the agencyâs 88-year-old founder, Stan Richards, referred to a campaign idea for the brand as âtoo Blackâ during an internal meeting that the client did not participate in.
Richards also insinuated that some of Motel 6âs customers are white supremacists, according to a person familiar with the matter.
In a statement to Adweek, Motel 6 said it is âoutraged by the statements made about Motel 6 and our customers by a member of The Richards Group during one of its internal meetings. The comments were not only completely inaccurate, they are also in direct opposition of our values and beliefs as an organization.â
Motel 6 will keep the lights on for youâŠ
The motel 6 that gave ICE info on its guests? That motel 6?