Anti-vaxxers boycott Tesco after Christmas ad features double-vaccinated Santa (The Independent, Sunday)

‘Never again will me or my family shop with you. Disgusting propaganda,’ one woman tells supermarket

Tesco became the target of a social media hate campaign over the weekend after the release of its annual Christmas advert, which this year features Santa Claus bearing a Covid vaccine pass.

Titled “This Christmas, Nothing’s Stopping Us”, the minute-and-a-half clip shows Britons enjoying this year’s festive season after lockdown restrictions last year meant the majority of friends and families could not come together.

But amid the joy, a news reporter tells shocked viewers that Father Christmas “may have to be quarantined” - before the man of the hour appears in front of a Border Control officer bearing his Covid pass to certify he has received both doses of a vaccine, and so can go ahead with his travel plans.

Despite the make-believe British public being overjoyed on screen, it was a different story on Twitter as dozens of anti-vaxxers launched a #BoycottTesco campaign in response to the commercial.

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(0:90, Tesco Christmas advert at YouTube)

This Christmas, Nothing’s Stopping Us l Tesco #NothingsStoppingUs