These pieces, which have recently branched out from Spencer to whimsical descriptions of European-based neo-Nazi groups more broadly, share a fascination with his virility. They are almost eager to reassure readers that, despite the fact that Spencer throws around “Heil Hitlers,” his appeal is somehow remarkable: bound to his good taste, as though that good taste is somehow a reflection on morality. Beyond that, each of these profiles—be it in Mother Jones, the Washington Post or the Los Angeles Times—are equally captivated by the image of masculinity Spencer exudes. Fascinated by Spencer’s fascism, the profiles perform a naturalization of Spencer’s physicality, pretending that his posture is simply the way of the world.

I’ve noticed a slight shift in headlines and articles all over the media.

I guess everyone wants to be associated with the winner.