Most of my people already owned. On the rare occasion I am approached by a person that is just thinking about a gun, most of them are going dual use, defense and sport. Keep in mind they hear about me through a range or fellow instructor. So it’s rare that I even talk to a defensive use only person. The last two times were jewelers I know from the day gig IIRC.
One of them had been robbed more than once, and went for my class and much more, even put a couple employees through a big set of classes. The other opted out, but remains really concerned about at home. He took major steps with his home to be more secure, no guns.

Did you see what I mean about how people usually misapply risks?