Why the hell would anyone buy a $46,000 pick-me-up-truck?!

The luxury trend has helped pickups outpace the industry in terms of the prices they command. So far this year, the average vehicle is selling for $34,671, up 38 percent from 2005. The average price of a full-size truck has jumped 54 percent in that same period, to $46,844.

Folks are on crack I tell ya. How much is it worth when you trade it in a year later?