re: #365 Dr Lizardo

Sears used to sell home plans - you could have a home built based on a Sears catalog.

Sears sold everything for the home, including the home plans itself.

They had a distribution network that Amazon and Walmart and Target have spent years trying to replicate.

Where Sears failed was in capitalizing on the Internet in a way that made sense.

They tried doing it with Prodigy back in the day, but never got it. Lampert didn’t care about a determined net approach until it was too late, and by then he was already trying to break apart the company to get maximum value to himself and sell off the carcass.