re: #25 bofhell

I seem to recall reading some weeks ago, when the “Boycott Beck” movement started in earnest, that advertisers were simply shifting money from Beck to other Fox shows, so Fox was not really loosing money (or at least at the time) because of this boycott.

Yes but if all the premium ad buyers shift off the show then the only backfill they have are the late night, low dollar, non premium ad buyers for a timeslot that should carry a premium price.