From the 2012 Republican Platform:

In the Preamble:

[…] The principles written in the Constitution are secured by the character of the American people. President George Washington said in his first inaugural address: “The propitious smiles of Heaven can never be expected on a nation that disregards the eternal rules of order and right which Heaven itself has ordained.” Values matter. Character counts.

Mitt Romney and Paul Ryan understand these great truths. […]

Remember: Values Matter.