Trump had policy ads…who knew???

9% of Hillary’s ads mentioned jobs or economic policy; 34% of Trump’s ads featured jobs, economy, taxes, or trade. https://t.co/bywziCXS3h

— Frank Luntz (@FrankLuntz) December 1, 2016

Lot of people responding to my “policy, not temper tantrums” advice by pointing to Trump’s 2016 campaign.

However, Trump ran campaign ads about policy at nearly 4x the rate his opponent did.https://t.co/80Qr3B2pJL

— Frank Luntz (@FrankLuntz) June 27, 2018