This thread escalated quickly:

I will pronounce it “JIF” when graphics is pronounced “JRAPHICS”.

The fact that some tech dweeb who failed English 101 says otherwise cuts no ice with me.

— Harry, the guy with a snake on his face (@Harrytheguywit1) September 9, 2019

You are an idiot. Graphics is pronounced with a hard G, and so should GIF be.Go ( hard G) fuck yourself.

— Harry, the guy with a snake on his face (@Harrytheguywit1) September 9, 2019

(Editor hat: Letter “g” has a so-called hard sound in front of consonants, and vowels “a”, “o”, and “u”)

“G” in GIF follows the same rule as “g” in “gin” or “gingivitis”