“TP” is the perfect metaphor for this sh*t campaign. pic.twitter.com/GjAbfs4cb5

— Oliver Willis (@owillis) July 15, 2016

That logo… is amateurish. Did no one look at the optics, or did they hire the folks who did this:

The University of North Texas’s coffee mug is the most viral thing on the internet https://t.co/qcLdptOyN2 pic.twitter.com/tTMVlq613M

— Barstool Sports (@barstoolsports) July 15, 2016