The Tom’s shoe brand has a unique and thought provoking marketing strategy.
Basically you, the rich american, pay double for your pair of shoes and a person in a 3rd world country get’s a free pair.
I don’t know how well it really works, but it has made me think when purchasing things I don’t really need. (like more shoes —NO, I didn’t really say that :)
How much money do we piss away without thinking? Tax deductions on that money doesn’t matter one twit.
1st Worlders are very lucky people.