Republicans killing Chick-fil-A with kindness?

Lately, Chick-fil-A has some high-profile fans. But an analysis from YouGov suggests that becoming a conservative cause is not good for the company’s brand.

The YouGov BrandIndex subtracts negative feedback from positive among its 1.7 million American fast-food eaters. Since July 19, when Chick-fil-A founder Dan Cathy suggested that changing the traditional definition of what constitutes a family is “inviting God’s judgment on our nation,” perception of the brand has dropped to 4 points below the national average from its spot at 19 points above the average before he made the comment.

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