re: #39 Obdicut

I also don’t know what you mean by ‘influence the flow of information’.

Why does some strange hash-tag trend on twitter?

The bandwagon effect (also with the car-crash factor.)

Controlling the bandwagon is a big deal. Indeed, the last month of the political race this season was almost totally obsessed with controlling the bandwagon (i.e., who was leading in the polls) rather than discuss actual policy issues.

Google has influence over bandwagons.